How to optimize your blog for SEO
1. Give emphasis to 1-2 long tail keywords
When writing a blog it is necessary that instead of putting tons of keywords in a single post focus on 1-2 keywords for every post. It is better to limit keywords because search engine will penalize your post if it finds that you are using keyword too many times and it helps to keep you focused on a specific on a goal for your post. You can insert more than one keyword in a post but the goal of the post should be to optimize for just one or two keywords.
Long tail keywords are very effective because the website visitors search long tail keywords. By using long tail keywords you will help in bringing right type of traffic.
What are the areas where these keywords should be included to rank high in search? Below we will see the places where you should insert your keywords
The title of your post should include the keywords but keep in mind that your long tail keywords under 70 characters. The title of the post is what the user and search engine crawl while showing the content of your website.
You should include your keyword at a normal pace throughout the body of the post at the same time insert them in a natural, reader friendly way. Search engine penalize any post which they believe is using keyword mentions in a way to rank for a particular keyword.
Search engine also look at your URL to find out what your post is about. The URL should reflect your title therefore make sure that the keyword you use should be related to the article.
- Meta Description
The Meta description is written to give search engine and your readers information of your blog post content. Therefore make sure to use long tail term clearly so Google and your audience can know about your blog post content. The content in the Meta description should be engaging and matters a great deal for conversion rates.
2. Use responsive design
Blogs that are responsive can be read on any device which also means whether you are reading a blog on desktop, tablet, Smartphone or other mobile device the site format and layout will be the same giving a unified user experience.
According to a recent study 61% of mobile visitors return to google to find a site that is more easily readable. This show that having a uniform, responsive site is important.
Another reason for being a responsive design is that it helps to create one URL therefore it is easy for google to rank your website.
3. Include Meta optimizations
Meta description is not restricted to Meta description. For review purpose Meta description is the additional text that appears on your search engine results and let the user know what the link is about.
It gives the user information about your product and services or your content is what they are actually looking for.
The Meta description should include the long tail keywords for which you want to rank for because in case you are doing blogging then it represents the content for your post. Including keywords can go a long way in helping audience identity your content.
In the SEO panel you will see that SEO impact is measured for different elements of Meta optimization. Optimizing your metadata only takes a moment therefore you will hit all the elements of perfect Meta optimization.
4. Use canonical tags
Canonical tags tell the search engine which page to index. By using canonical tags you ensure that your content is not punished for appearing somewhere else on your website. It also enable search engine to link to the proper and dominant resource.
To put in canonical tags
- Pick the page that you want to be indexed and write down the URL
ii. Go to the duplicate page that you want not to index and insert this code in the <head> section <link rel=”canonical” href=”INSERT INDEXED PAGE URL”/>
5. Optimize your images
Blog post should contain images in addition to text for SEO purpose. But search engine don’t just look for images instead they look for images with alt text.
You can find out the image alt text by placing cursor over an image. A small box will appear that describes your image and thus helps search engine to understand the meaning of the image.
6. Don’t use too many topic tags
Topic tags helps to organize your blog content but if you overuse them they can be harmful. If you are using too many similar tags you can be fined by search engine for having duplicate content.
When you make a topic tag you also create a new page where the content from topic tags will appear. If you create too many similar tags for the same content then it appears to search engine as if you are showing the content multiple times all over the website.
If you find that your current blog post have similar tags then clean them up. Choose about 15-25 topic tags that are important for the website and that are not similar to each other. Then tag your post with those keywords, in this way you won’t have to worry about the duplicate content.
7. Use URL structure that helps your visitors
The Url structure of your webpages should make it easy for the visitors to understand the structure of the website and the content they are about to see. Search engine like the URL that make it easier for them and website visitors to understand the content on the page.
8. Link internally if possible
Inbound link to your content help in showing the search engine the validity or relevancy of your content. The same funda goes for linking internally to other pages on your website. This will not only help retain visitors on your website but also demonstrate the other relevant authoritative pages to search engine.
9. Use the Google Webmaster tools
A great way to find out more about SEO is Google SEO section in Webmaster Tools. This page tells you best ways to optimize your website.