Importance of Social media marketing for your business
Social media marketing is defined as the process of bringing traffic through media sites. It is a medium through which we can market and promote product and services. It is done through interaction with potential customers, colleagues and current customers.
It uses technology and social interaction with the use of words. These tools are internet sites such as Facebook, twitter and YouTube.
Social Media marketing is not only for small business owners. Some of the big companies that use social media marketing for their marketing.
Absolut Vodka- they are using You tube videos, Facebook for their bartender fan page.
BMW- They use Facebook to promote their 1- series road trip and they have made a Rampenfest page for fans.
Barack Obama- During the presidential elections, he had used twitter on a great scale. He has following of over 1, 70000 and follows 1, 65000 people.
Various things that we can offer through social media marketing are
- Social media provides a platform to advertise who you are and what are the products and services that you offer
- Through social media, we can create some form of relationship with our customer which indirectly helps in promoting our products.
- Social media help in mutual transfer of thoughts so that the customer can share his/her thoughts about the product which helps in improving our services better.
- If you are not using social media, then there is a possibility that you lag behind your competitors.
To make social media applicable you must use it with other tools of marketing.
When it comes to marketing through social media there are no rights or wrong rules. You have to reflect your product so that it touches the heart of the customers
Social media marketing is an ongoing process. You have to give regular content of product and services and engage your customers for a long time.
Social media is used on a large scale by all over the world due to its reach to common people. Many fortune companies are benefiting from its use.
Social media connection to SEO
By building link on the social media sites help in search engine optimization because many people look over the social media for finding information.
Thus social media act as a bridge between your service and the customers as all of them who don’t know about your product or services come to know about your production.