On page SEO Techniques in 2015
1. Optimize site page around one keyword or topic
You should optimize your website page around one keyword. Include the keywords in on page elements like page title, heading, image alt text and throughout the page copy keep in mind what user will be searching to match your product and service and according to it phrase the keywords.
2. Google will also crawl co varieties of Keyword in addition to exact keyword
Google have already announced that Adwords which is paid search service will no longer rely on exact match keywords but also co-varieties of a keyword. It may be possible in future that the same hold true for organic search although it is not announced. Keywords no longer require to be exact same variation as shown in your keyword tool. It can be understood by taking an example the plural keyword “inbound marketing tactics” will be equivalent to “inbound marketing tactic” in singular form with the help of Adword new targeting strategy. In addition to this if a searcher misspells, Google will help in finding your website despite the variation of the keyword optimized on your site.
3. URL structure should be short, descriptive and help in Categorizing your website
URL is one of those things which search engine use for determining the page rank that it is important to make URL easy to crawl. Therefore keep your URL short, aligning to the page topic and keyword, and ensure that URL should help to categories your website pages.
4. Optimize page titles
A title tag is used by search engine to display a page in search engine results. It can be found at the top of your browser. Title tags help search engines and searchers what the page is all about. Since the google displays only 50-60 characters in the title tag therefore keep your title tag under 55 characters and try to make people click. You should include the keywords or topics in the front of the title.
5. Use Proper heading tags
Headings tags should tell the reader and search engine about the page topic. Search engine should be able to identify the heading when it is tagged by bracketing text in within the page HTML. Heading tag helps a search engine to find the level of importance of the content by using <H2> and <H3> tags. You can check your site current heading tags by watching in HTML view.
You should avoid a few things like
- Don’t use generic terms like “Home” or “Products”
- Don’t put important information likely be your as an image.
6. Optimize image alt text
You should not hide your heading tag in an image. In addition to this you should give search engine more options to link to your website. This can be performed by adding keyword in the image alt text and file name.
7. Grow natural link
Google uses natural, quality inbound link for ranking a website. In 2015 you should closely monitor inbound links to ensure that they are constantly increasing and the inbound links come from well reputed websites.
8. Increase Site Speed
The time which the website takes to load is an important factor which Google user to rank the website. Few important steps that you can take to speed up your website.
Test site speed using Google or built in CMS tool like the one used in HubSpot.
Ensure that your website server is not overloaded which can slow down load times
Check the following things for any issues
- Using a lot of images
- Embedded videos or media
- Clunky coding
- Images are not compressed to minimize pixels before uploading
- Using a lot of plugins
If you find any of the problems then find experts to help clean up your site
9. HTTP Vs HTTPS:
To make the web world more secure Google has introduced the usage of HTTP. A hyper Transfer Protocol Secure ensure that a website is encrypted and cannot be hacked. Google will now test the waters in using HTTP as a ranking factor therefore it will be important to secure your website with HTTPS in 2015.
10. Make your website responsive
With mobile traffic growing year by year it is necessary to make your website responsive so that it can be opened in any device. Google rank those website higher which are responsive.