On-Page Optimization Techniques
Onpage Optimization techniques for SEO
You can create optimized pages without knowledge of any complex algorithms. The article provide a simple framework for on page targeting that makes optimizing easy and for producing richer content for your customers.
1. Keyword and relationship
As content creators how we use words on a page influence how search engine find the on page topics.
When we use keyword phrases search engine find phrases and concept that relate to one another. Therefore the main focus is to expand our keyword research to insert related phrases and concept. Rich content includes
Close variant and synonyms: Include abbreviations, phrases and plurals that have the same meaning.
Primary related keywords: Words and phrases that relate to the main keyword phrase.
Secondary related keywords: Words and phrases that relate to primary related keywords
Entity relationship: Concept that describe the properties and relationship between places, people and thing.
A good keyword phrase or entity is one that tells the presence of other phrases and entities on the page.
2. Position, frequency and distance
The way the page is organized can influence how concepts relate to each other
Once search engine find the keyword on page, they have to determine which one are important and which one have the strongest relationship to one another.
Three primary methods for communicating this include
Position- Keyword that are placed in areas like title, headline, and higher up in the main body text may carry the most influence.
Frequency: Using techniques such as TF-IDF, search engine find important phrases by calculating how often they appear in a document in comparison to a normal distribution.
Distance: Words and phrases that are related to each other are generally found close together, or grouped by HTML elements.
3. Links and supplemental content
Many well known Google search patents and research papers describe analyzing a page link as a way to find out topic relevancy. These consist of internal link to your own pages and external link to various other sites with relevant anchor text.
Google own Quality rater Guideline gives the value external reference to other sites. It also shows description of a page supplement content which can include internal link to other sections of the site as a great resource.
4. Entities and semantic markup
Google dig out entities from your webpage automatically without any effort on your part. These consist of people, things and places that have distinct properties and relationship with each other.
Although entity extraction happens automatically, it is essential to mark up your content with Schema for specified supported entities such as business information, product and reviews. Structured data has the benefit of enhanced search results.
5. Crafting the on page framework
You don’t need so much knowledge to produce high quality, topic optimized content. The main thing about this framework is that it can be used by anyone
A good webpage includes
- A strong title that describes the topic
- Introductory opening that describes what the page is about
- Content organized into thematic subsections
- Addition of multiple aspects of the topic and answer related questions
- Provision of additional resources and external citations